Loreal (Matrix&Me)

An essential tool for professional hairdressers, this application is built to teach and inspire professional hairdressers - anytime, anywhere. Use it in salon training, use it to consult with clients or use it simply to refresh your own knowledge.

3D RenderingUX Animation

The Brief

Matrix is a product division brand within Loreal. The Matrix mantra is Reach all, Teach all but the organisation's ability to reach and teach the professional hairdressers anytime, anywhere was limited. It was time to do something innovative to connect with their market.

Our Solution

An iPad application enabling salon professionals to access Loreal training material anywhere. A highly interactive and engaging design is used to inspire learning. The virtual 3D mannequin in the app is the first of its kind in the world.

1000% increase in client engagement
500 sign-ups in first-week live
100+ hours of communication saved every week
$1000+ saved in monthly printing costs

What our clients say...

When we came up with this crazy idea of digital training for salon professionals using 3D mannequins, interactive hair shafts, etc, we weren't sure if it was possible. Appomate surprised us with their ability to not only build this complex app, but win app design awards along the way.

Crave Agency

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