Promote your app while standing on the shoulders of the giants

Along with app store optimisation, advertising, celebrity endorsement, and word of mouth, another powerful way to grow your app business is to strategically partner with established brands. This method is probably the one that can give you the highest return on investment. Partnering with big companies is proving to be a very effective, efficient method

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How to make your users your app marketing team?

The most successful apps are the ones that spread like virus. They leveraged their existing users to spread the app to new users. The concept of ‘Viral marketing’ was first popularised by Hotmail in 1995 when they put “Get your free web based email at Hotmail” in the footer of every user’s email.   This allowed

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Things to consider when documenting your app idea

Many “App-renuers” approach us with a great ideas. The most common question in our industry is how long and how much money will it take to build an app? The answer sadly isn’t “$15,000 and we can build any app” instead we generally explain to them that answering “how much does an app cost?” is

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Make famous people make your app famous?

Once you’ve created a working app, your work switches from production to promotion mode. Your app may be brilliant and work like a Swiss clock, but without pursuing several methods of marketing, it can languish in the app stores, and your business will languish with it. We’ve addressed several ways to market new app in

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How to maximise your app downloads

You had a fantastic idea for an app.   Unlike thousands of others, you made it happen: you raised money, did market research, put your tech skills to work, possibly even started a business, and created your app. It works—it works great! Those are all major achievements… but they mean nothing unless people download and

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Test Your App Idea With A Prototype

So you’ve got a great idea for an app, but you don’t have a lot of money. Perhaps you’ve called a couple of app developers and had quotes anywhere from $50,000 to $500,000 to build your idea. Although you’ve come to understand that although you won’t be able to finance something like this, you’ve got

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What are the different stages of funding an app startup (examples from Facebook, Airbnb, Uber, etc.)?

In a previous post, we looked at why and when tech start-ups might choose to raise funds, and explored four major types of fundraising: crowdfunding, angel investors, venture firms, and IPOs.   Now let’s apply that and look at the different stages of funding many start-ups require, and how much money they might seek at

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Funding options for your app business

Are you looking to fund your app start-up? In this blog, we explain the key issues to explore before choosing your funding options, and the different options available during the life cycle of your app business.   When app entrepreneurs start thinking about finding funding, they three questions pop up right away: Should I raise

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